Britains biggest high street jewellers H.Samuel are the first to have launched diamond engagement rings solely for men.

The titanium and diamond embedded pre-marital band, called the Tioro can be purchased at H.Samuel online for just £79.99, much less than the average cost of ladies engagement ring - £1,350.

The new M-engagement ring will be launched in the 400 H. Samuel stores in the UK at a later date.

Men’s engagement rings are worn by betrothed men in parts of Spain and Scandinavia but in the UK such rings are usually only fashioned by designers. It is rare to see men with any sort of engagement ring, yet alone diamond engagement rings.

Natasha Gregory, the head buyer at H. Samuels commented:-

“UK women are no longer waiting until the man pops the question. We are equals in the workplace and in relationships and we make our own decisions.

Now this ring is a clear message to everyone that a man is to be married.”

Unlike a woman, a man doesn’t wear both his engagement and wedding rings on the same finger. A M-engagement ring is worn on the ring ginger on the left hand until he is married when it is worn on the fourth finger of the right hand.

Wedding bands are worn on the left hand since ancient times when it was believed that the vein of love or Vena amoris ran directly from the fourth finger of the left hand to the heart.