A magazine recently ran an article on the fact that boutiques offering designer wedding dresses for sale are forcing brides’ to pay a fee for the opportunity to trying on their expensive gowns. Some retailers are reportedly charging in the region of £50 to try on a single dress,

Given that the average woman will try on several different styles of wedding gown during her visit to a boutique and that the initial fitting can take upwards of one hour, it is hoped that the levy will discourage timewasters, with some women said to be choosing the dress before they have even chosen a husband!

The pretext of these new payments range from ‘appointment charges’ to ‘consultation charges’ dependent on which retailer you visit, with the costs varying from £25 to £50.

The fees are the most recent way in which the designers of wedding gowns have attempted to preserve the exclusivity of their creations. Cameras have also recently been forbidden in up-market boutiques as direct result of the many numbers of brides who take photographs of the exclusive designs in order to have imitations of them make at cheaper prices.

Smart brides craving exclusive attire for their big day but who are wary of spending excessively are visiting designer sample sales where bridal gowns can be found at prices discounted up to 70%.

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