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More than 60 workers at a Bassett sweet factory in Sheffield attended the wedding ceremony of the famous Liquorice Allsorts character Bertie Basset tie the knot with bride, Betty.
Betty Bassett is the new face of the Bassett’s new product of Red Liquorice Allsorts and is the newest character that has been introduced into the organisation for 80 years.
Shaun Wagstaff, Factory Manager and Bertie’s best man, said: “Bertie’s been a big hit since he stepped into our lives back in 1929 swinging that liquorice cane and charming the ladies. I’ve only known him for eight of those years but it’s good to see old Bertie finally settle down - he certainly looked extra sweet for his big day.”
Craig Hitchen and David Golland, two other factory workers were the ushers and Kayla and Emma -the daughters of the staff member Tyana Owen were the bridesmaids for Betty.
Martin Driver, Bassett’s marketing director said: “Betty has already won a place in Bertie’s heart but we’re expecting her to be a big hit with the public too. We’re confident that Bertie fans will approve of his new bride and wish them both the very best.”
Bassett’s Red Liquorice Allsorts are to replace their Fruit Allsorts.
The firm, owned by Cadbury Schweppes, began in 1842 in Sheffield and came about by complete accident in 1899 when Charlie Thompson a salesman tripped up and mixed all the sweets he had been carrying.
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